Company: An initial coin offering for a Cannabis supply chain platform.
The Challenge: Validate a product, develop branding and gather interest.
About The Challenge
Branding Research & Validation Landing Page
Coinabis reached out and needed strong branding, UX research, and needed validation for their upcoming Initial Coin Offering. With fierce competition out in the market, they wanted to stand out to increase conversion. It wasn’t an easy task. I started researching other ICO’s in the marijuana/cannabis industry to find out what worked and what didn’t. I created a space-like landing page which paired well with the branding I created. This allowed Coinabis to gauge interest, validate the product and also onboard early adopters. For the branding, I didn’t want to create another marijuana leaf branding, but at the same time I didn’t want to ignore it. I wanted the branding to be loved by not only blockchain investors, but those in the cannabis space as well.
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